Foundational Marketing Practices For an Auto Body Shop

When owning a small business, the owner has to keep in mind that a successful marketing strategy hinges on individual customer experience. As advanced as our technology has become, and as advanced as our business practices have become, nothing has exceeded the primacy of the old phrase, “The customer is always right.” Even if the customer is wrong, they’re still right. In fact, with Internet technology, customers have the ability to spread the word about a bad experience much easier these days, with tools like blogs, community forums, social networking sites, and a whole bunch of others. For example, popular Internet blogger, Randy Cassingham, wrote a blog entry titled “Dell Hell” and it destroyed Dell’s credibility and profits for the remainder of the year. On the other hand, a customer that walks away having loved the service received is your absolute best marketing tool, especially for local small businesses like auto body shops. Every customer that walks through your door represents 5 or even 10 more potential jobs for your business. When it comes to marketing, making the customers you have happy is one of the best ways you can generate more leads.

The idea that the customer is always right suggests a mentality about the business: customers are top priority. The mentality that every customer you have is the top priority in everything you do can pay huge dividends as you go about marketing your business. I say this because marketing is about getting customers to believe you’re the best person for the job they need done. That requires getting the word out and using different tools at your disposal to make that happen. But all the tools in the world won’t help a business succeed if they don’t care about their customers. You just can’t have a good marketing strategy for your business if you don’t have a satisfied customer. Or to say it in another way…you simply can’t market a brand successfully that sucks to the customers you’ve had. Its that simple. This is true even more so for a business that relies on local residents. There isn’t a single gadget in the Internet world that will replace your services as the foundational tool for bringing you more business. Keeping these things in mind as the “Auto Body Marketing” blog moves forward to provide new ways to maximize your shop’s exposure, here are some things to take note of. A business that builds around the “Customers First” strategy requires at least two practices: providing quality customer service and quality work.

Providing Quality Customer Service

Providing quality customer service is important because of how it can impact the impression your customer has as they’re leaving your business. We’re not suggesting you whistle around your shop so gleefully that you seem like all is perfect in your world (that’s just annoying and unrealistic). We’re suggesting that you focus on creating an environment for your customer that leaves a lasting positive impression on them. You know whats best for your business, so we’re not going to tell you to reformat everything you do at your shop. We’re simply recommending that you do you what it takes to make your customers believe that the work they just gave you is important to you and you want them to come back. Keep that principle in mind and tailor your shop practices around it. Build a waiting room if you can and keep it clean, provide transportation for customers if they need it, have coffee available to all walk-ins, or any other small thing that you think a customer would find valuable. Focus on creating the impression that they’re experience with your business is your top priority. John Webb of CSi Complete says in his Body Shop Business article that auto shops should shift away from viewing customers just as transactions and focus on building relationships with customers for the sake of long-term loyalty. This is big for marketing your business because if you can manage to develop an impression in their mind as they walk away that says, “They did great work and I’m never again going to another body shop other than the one I just went to,” then you just earned their business the next time they need repairs. Even better is that you just established a marketing partner. Every time someone close to them needs repairs, then recommendations to your business will come easy to them.

Providing Quality Work

Providing quality work is very important in generating that positive impression in your customer’s mind. You want them to walk away with the mindset that your the best on the block at what you do. Creating an environment that’s focused on the customer helps generate that mindset, but ultimately, they’re coming to you for services on their vehicle. Provide good work by implementing good practices in the shop. Again, you know what’s best for your business, and we don’t think we know more about your business than you do. But build everyday practices around the strategy of “Customers First.” David William’s article in Body Shop Business shared a story regarding Fred Haas Collision Center in a suburb of Houston. He says that when they were struggling and shops around them were closing, rather then cutting guys to stay afloat financially, he started adding guys to the payroll. Doing that allowed his employees to pay closer attention to customers and their repairs, thus making customers the top priority. Now, I understand that Fred Haas was a dealership that had a ton more resources, but take note of the mindset. They had a business strategy that was focused on the customer and tailored shop practices around that to make their work more quality for their customer. Ultimately that translated into more success as more customers kept coming in.

Make the Customer First

We say all these things to help initiate some thought about your shop. Are you having a hard time getting jobs through the door? If so, take a magnifying glass to your shop’s practices and see how you can improve. Ask yourself questions for the sake of improvement. Ask questions such as: what are some internal alterations we can make to gain an edge over our competition? How can we make our potential customers think we’re the best there is? What can I do to my shop to make customers feel more comfortable coming to me for their business rather than someone else? How can the work I do for them give them the impression that our work is the best there is? Ask yourself these questions and work to make your business “Customer First” oriented. We’re not promising business will start pouring in after all this, but this is a good foundation to build your marketing strategy around, and that’s what “Auto Body Marketing” is set up to talk about. We’ll show you some tools in this blog on how to maximize your shop’s exposure. But again, you can’t successfully market a business that customers don’t want to return to.

How to Manage a Retail Property or Shopping Centre

The management of retail property is generally more difficult and complex than the same process associated with office and industrial property. This is because the retail property is more active and vibrant in its daily activities. You need better people to manage retail property.

The management of a retail property takes more time, costs more to implement, and on that basis demands more fees for the process. Specialist property managers should adjust fees based on time and effort for this complex property type. Landlords looking for low fees and shortcuts should be avoided.

Each and every day you have people going to the Shopping Centre with a variety of interests, priorities, and needs. These people can be categorized as follows:

  1. Tenants as part of the tenant mix occupying the property in long term leases and also those areas of casual lease
  2. Customers coming to the property during the week (this will vary by type on different days and at different times)
  3. Contractors working within the property to maintain property performance and functionality
  4. Property management and marketing staff controlling the day’s events and helping the tenant mix and property operate with efficiency.
  5. Landlords often visit their property or may even be located in the premises
  6. Professionals associated with the property and the landlord (such as solicitors, accountants, and lenders involved in the performance of the property)
  7. Tourists, or workers and other transients passing through the area

So, all of these people have interests and priorities in the function of the property. This is where the factors of control come in that impact the property management process.

Just how can you control the needs of all of these people? Here are some ideas to develop and help you understand why retail property management is so special:

  • Good customer access and information on site is a number one priority – This will include car parks, signage, common areas, and facilities. Customers to the property should feel comfortable with the experience so they keep coming back.
  • Tenant mix management – Not all tenants are suitable for the location in which they are placed, or with the other tenants near them. This is where tenant mix optimisation is part of the retail management and leasing process.
  • Maintenance management – A retail property has higher levels of daily maintenance and on that basis has to be controlled. The factors of cleaning and wear and tear are higher in retail property.
  • Income and expenditure controls are very important to the function of the property. Any pending or existing vacancies should be dealt with quickly because a long term vacancy in a property influences nearby tenants and customer sentiment.
  • A retail property has to be marketed to the community and the shoppers that frequent the property. This is quite a specific task, and any errors made in marketing can have impact on the trade for the property.

From these points it is easy to see that a retail property manager is a special person that brings high levels of skill to the property and the landlord. Landlords should choose their property manager with care and seek evidence of relevant successful experience in other properties.

My Husband Won’t Make Me a Priority! How to Shift His Attitude

Your husband has a very full life. Most men do. He likely juggles a full-time career, his responsibilities as a father and his commitment to you. You do the same in your life but you feel that you’ve always made your husband a priority, even though he hasn’t done the same for you. You’re frustrated, disappointed and perhaps even a bit confused. You never imagined your life would end up in this place, did you? You feel unappreciated, taken for granted and unloved. Obviously, this situation has to change. You’re not going to accomplish that by making subtle comments about how your best friend’s husband loves and adores her. It’s also not going to make any difference if you nag your husband in an effort to get him to move you to the top of his priority list. You have to address this issue in a way that makes your husband come to his own realization that you’re the most important person in his life. Understanding the direction you need to take to accomplish that begins with gaining more insight into why he’s acting the way he is.

On the day you and your husband married you promised many things to one another both verbally and silently. To most women one of the major, silent vows is to always put one another at the top of life’s priority list. We, as women, almost always do that with our spouses. We may falter a bit when we become mothers primarily because our parental nature kicks in and we focus all of our attention on our little ones. However, with men it tends to be a bit different story. Men sometimes allow their work or their friends to take top billing. If you’re a wife who is beginning to notice that shift in her husband’s life, it’s ultimately going to hurt.

Shifting your husband’s attitude so that you become the focal point of his life isn’t nearly as hard as you may believe that it is. You’ve likely already tried speaking to him about the problem. In most cases when a husband is confronted with a wife who says that she feels neglected, he’ll take a defensive stance and go on the attack. He may say things about how he works so hard for her or how he can’t ever do anything that makes her happy. This is to be expected and any woman who has had this conversation with her husband more than once, knows that it’s a normal reaction so she doesn’t take it personally.

You absolutely must take a more subtle approach. Your husband reacts better to action than words. Most men do. They will make a change in themselves if they feel something internally as opposed to being told something. That’s why it can be incredibly helpful if you temporarily stop paying your husband as much attention as you have been. You shouldn’t take the stance of pushing him to the back of your priority list, but instead view it as moving other things ahead of him for a time and for a very defined purpose.

The simpler and less meaningful things are the best. That’s to say that if your husband is expecting you to have dinner cooked when he comes home from the office, he should be greeted with a frozen dinner and a note saying you had a yearning to go see a movie with a girlfriend. Another great way to get your point across is to stop doing as much around the house. If you neglect your husband’s laundry because you’re so busy shopping online for a new handbag, he’s going to feel the pinch of your neglect.

This may be viewed by many women as game playing with their spouse but sometimes the way to a man’s heart is through sports. It’s doubtful that your husband has made a conscious effort to push you off his priority list. It’s more likely that he’s mindlessly allowed other things to take precedence. By showing him how that feels, you’ll be pushing him into seeing that there’s a better and more respectful way to be a loving and attentive partner.

Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health Best Health lawyerabundant.us lawyeradaptive.us lawyerafter.us lawyeragenda.us lawyeramazing.us lawyeranchor.us lawyerappeal.us lawyerarrow.us lawyeratlantic.us lawyeravatar.us lawyerback.us lawyerbad.us lawyerbattle.us lawyerblaster.us lawyerblender.us lawyerblod.us lawyerbody.us lawyerboulevard.us lawyerbounce.us lawyerbrite.us lawyerbrowse.us lawyerbrowser.us lawyerbuddies.us lawyerbuller.us lawyerbunny.us lawyercache.us lawyercalculator.us lawyercamel.us lawyercanal.us lawyercaptive.us lawyercarnival.us lawyercaster.us lawyercatch.us lawyercatcher.us lawyercellar.us lawyercharm.us lawyercharte.us lawyercharts.us lawyerchase.us lawyercheaper.us lawyercheapest.us lawyercircus.us lawyerclassy.us lawyerclearance.us lawyerclient.us lawyercollect.us lawyercollections.us lawyercollector.us lawyercolor.us lawyercommission.us lawyercompanion.us lawyerconstruct.us lawyercorporation.us lawyercounty.us lawyercourier.us lawyercrafter.us lawyercrawler.us lawyercreativity.us lawyercrown.us lawyercrunch.us lawyercrystal.us lawyercupcake.us lawyercupid.us lawyercurious.us lawyercustom.us lawyerdelta.us lawyerdepot.us lawyerdesigning.us lawyerdestination.us lawyerdish.us lawyerdivine.us lawyerdodge.us lawyerdollar.us lawyerdollars.us lawyerdowntown.us lawyerdragon.us lawyerdraw.us lawyerduck.us lawyereagle.us lawyereastbay.us lawyereastside.us lawyerebony.us lawyerecho.us lawyerecono.us lawyerelectra.us lawyerenvy.us lawyerepic.us lawyerescrow.us lawyeressence.us lawyerexcel.us lawyerfalcon.us lawyerfame.us lawyerfeature.us lawyerfiesta.us lawyerfighter.us lawyerflag.us lawyerflavor.us lawyerfleet.us lawyerflower.us lawyerfolder.us lawyerformula.us lawyergang.us lawyergecko.us lawyergeo.us lawyerglamour.us lawyerglory.us lawyergoddess.us lawyergorilla.us lawyergrab.us lawyergrabber.us lawyergrace.us lawyergram.us lawyergratis.us lawyergroove.us lawyergrow.us lawyerguerilla.us lawyerguerrilla.us lawyergun.us lawyerhands.us lawyerhandsome.us lawyerhandy.us lawyerhard.us lawyerhotrod.us lawyerhusky.us lawyerice.us lawyerimagine.us lawyerintergrity.us lawyeriron.us lawyerjackpot.us lawyerjewel.us lawyerjoker.us lawyerjust.us lawyerkayak.us lawyerkiss.us lawyerknight.us lawyerlast.us lawyerlastminute.us lawyerlegacy.us lawyerless.us lawyerlightning.us lawyerlimited.us lawyerlion.us lawyerlittle.us lawyerloco.us lawyerlowprice.us lawyerlucky.us lawyermain.us lawyermarks.us lawyermatche.us lawyermeasure.us lawyermember.us lawyermessenger.us lawyermeta.us lawyermetric.us lawyermillions.us lawyerminer.us lawyermuscle.us lawyermystical.us lawyernano.us lawyernational.us lawyernations.us lawyernatural.us lawyernight.us lawyernobel.us lawyernormal.us lawyernorthamerican.us lawyernumber.us lawyerocity.us lawyeroffline.us lawyeroftheday.us lawyeromatic.us lawyeromega.us lawyeroneday.us lawyeropedia.us lawyeropplis.us lawyerorama.us lawyeroriginal.us lawyerother.us lawyerouter.us lawyerover.us lawyerovernight.us lawyerpart.us lawyerpassport.us lawyerpatch.us lawyerpeace.us lawyerpeach.us lawyerpearl.us lawyerpermanent.us lawyerpersonal.us lawyerphase.us lawyerpicker.us lawyerpickup.us lawyerpipe.us lawyerpirates.us lawyerplatinum.us lawyerplum.us lawyerpositive.us lawyerprecision.us lawyerpremier.us lawyerpremium.us lawyerpresident.us lawyerprestige.us lawyerpride.us lawyerpriority.us lawyerpronto.us lawyerpure.us lawyerquantum.us lawyerrail.us lawyerrainforest.us lawyerrally.us lawyerrapid.us lawyerrater.us lawyerrates.us lawyerraven.us lawyerrazor.us lawyerreadset.us lawyerredhot.us lawyerremarkable.us lawyerreps.us lawyerrequest.us lawyerrex.us lawyerrhino.us lawyerrings.us lawyerroll.us lawyerrule.us lawyerrunners.us lawyersalvage.us lawyersample.us lawyerscapes.us lawyerscribe.us lawyersearcher.us lawyerseason.us lawyersedona.us lawyersend.us lawyersession.us lawyershadow.us lawyershake.us lawyershoot.us lawyershuffle.us lawyersleuth.us lawyerslide.us lawyersnapshot.us lawyersoldier.us lawyersolo.us lawyersonic.us lawyersouthbeach.us lawyersparkle.us lawyerspicy.us lawyersplash.us lawyerspree.us lawyersprint.us lawyerstamp.us lawyerstick.us lawyerstreaming.us lawyerstrick.us lawyersugar.us lawyersunflower.us lawyersuperhero.us lawyersurprise.us lawyersurreal.us lawyersustain.us lawyersweet.us lawyerthunder.us lawyertopsecret.us lawyertreasure.us lawyertreat.us lawyertreats.us lawyerturbo.us lawyerunder.us lawyerunique.us lawyerurban.us lawyervariety.us lawyerverde.us lawyervictory.us lawyervisual.us lawyerwaterfront.us lawyerwidget.us lawyerwinner.us lawyerwish.us lawyerworth.us lawyeryankee.us